How BV delivered a high-impact 3D explorer – of future combat air systems – in less than five weeks, getting our client more hits in two days than across the entire previous year.
Team Tempest is delivering the future capability of the UK’s air and space defence including a next generation fighter aircraft. The programme embraces a novel, agile delivery model, working closely with major industry partners such as Rolls Royce and BAe Systems. That made for a great fit with Binary Vision, as agility and partnering are central to everything we do.
Binary Vision was putting the finishing touches to our Tempest virtual reality installation, designed to create a buzz around science and engineering careers for young people. The VR experience was due to launch at the 2020 Royal International Air Tattoo (RIAT). But due to the pandemic, the live event was cancelled and with just five weeks to go, a virtual RIAT was announced.
Could BV create something really impactful and engaging for virtual RIAT, to highlight Tempest’s achievements and vision, and keep the programme firmly in the public eye?
What we did
Binary Vision has the ability and agility to respond to changing times – switching track at speed, while never compromising on quality.
We created a novel interactive 3D explainer where users can explore future air defence systems, capturing the excitement of the Tempest programme.
We combined specialised design and coding talents from video gaming with our front-end web experts to create a stunning interactive 3D explorer.
Key to delivering all of this on time (and on budget) for virtual RIAT, in a matter of weeks, was liaising closely with all four Tempest industry partners – BAe Systems, MBDA, Leonardo and Rolls Royce – to ensure that they were just as happy with what we created as Tempest HQ.
How it turned out
The new Tempest zone and interactive explainer were really well received by our client, Tempest partners and above all by site users. The 3D explainer was a focus of interest at virtual RIAT.
And the stats support that; the Tempest presence on the RAF website received more views that weekend than over the entire previous year. And it remains a lasting online legacy, with on-going high levels of traffic and sustained interest in the programme.
Why Binary Vision?
Who else could pull it off? Binary Vision has a unique blend of creativity, customer focus and technical skill to deliver such complex digital interaction in a matter of weeks, and in a way that really clicks with users.
“I came to you with a big ask and a short timeframe and we are very happy with how everything has turned out.” Kirsten Berry, Team Tempest