“BV provided invaluable insight into audience trends, brought rigorous methodology to bear, and informed our strategic communications”
Adam Dustagheer
Confederation of British Industry
The CBI speaks on behalf of 190,000 businesses of all sizes and sectors. But its digital voice was muted.
The challenge
The CBI website was showing its age – running on an older, proprietary CMS which was hard to use, and with some 50,000 pages – many of them no longer needed.
What we did
BV helped the CBI migrate to a new, open source Content Management System, and with them we are phasing this in across the site – starting with core areas such as News.
We also helped the CBI recruit for their in-house development team, who we then went on to train to code for the new (open source) system. They continue to co-locate with us around a day a week to ensure on-going knowledge transfer.
As part of the on-going migration we have worked alongside the CBI’s digital team to persuade a range of content owners to review and prioritise their content, reduce the ROT (Redundant, Outdated, Trivial) and archive the majority of their pages.
We are now working on refining the Information Architecture, jointly persuading senior stakeholders that the website structure should reflect their users’ goals and viewpoints, rather than CBI’s internal structures.
Digital first (and only): as party of this on-going process, we recently helped CBI move their printed magazine, Business Voice, to a responsive, online-only version – with dramatic savings on print costs.
How it turned out
The most popular sections of the site are done, but there’s more on-going and to do, in this iterative site migration and revamp.
“Binary Vision have proven themselves to deliver consistently and reliably, but more than this they have worked in conjunction with in-house talent to strengthen and improve our digital presence. They have also provided invaluable insight into audience trends, brought rigorous methodology to bear, and informed our strategic communications.”