Digital Convergence Mapping (DCM)
This is an overview of the methodology Binary Vision uses to understand and capture our clients’ goals and business drivers, identify RoI, and then deliver applications against these in a way which works for their stakeholders, data users and customers.
Here’s an overview of what we aim to achieve:
In practice, the process outlined below is adapted for each client and requirement, but hopefully it gives a flavour of how we go about creating truly useful applications.
1/ Strategy and Discovery
Capturing what the business needs, what their customers want
- Desk research to understand context, company, goals, etc
- Initial research with client contact
- Analysis of available data sets
- Agree an initial digital / IoT strategy session with direct / main client, to plan for wider strategy review: Create an initial straw-man set of strategy boards (Miro). Run initial session and update boards for wider stakeholder session
- Main strategy session (also Miro) with all available stakeholders and product owners (this can be done as part of phase 2)
2/ Design
Creating an application design that clicks with customers
- Continuing stakeholder engagement to capture organisational goals
- Research with application and IoT audiences (data users / customers) using a mix of quantitative and qualitative research models (e.g. user interviews)
- Data review and analysis (and perhaps modelling)
- Early design thinking as paper, clickable wireframes, and / or coded prototypes with one or two cycles of: Client and stakeholder input, and customer (data user) research (including formative observational research against identified top tasks)
- Outputs:
- Overview of organisational goals / business case for IoT
- Application audiences mapped to use cases
- A client-prioritised set of high-level ‘core’ deliverables and ‘backlog’ (additional items)
- Technical plan inc. data review
- Recommended (fixed price) agile allocation for implementation phase inc guaranteed core deliverables
3/ Agile delivery
Using agile, iterative delivery to build applications that customers love
Delivery of application / IoT product(s) e.g. as webapps or PWAs with agile cycles of client- and stakeholder- engagement, customer/user research, product iteration until final QA, aftercare.