“The team has done a wonderful job of meeting all our requirements to the timescale required, without sacrificing on quality”

Simone Bryan, MRC

MRC’s Interactive Career Framework


Bold interaction design with a focus on real people.

The challenge


How to make something as diverse and complex as biomedical research careers really easy to understand, so researchers can make informed career choices?

What we did


Following an ‘agile’ (Lean) UX process of information and interaction design, we worked hand-in-glove with MRC’s Skills and Careers team to visualise, user test and then iteratively develop an Interactive Career Framework. And we brought it to life with real-life case studies, of researchers showing how their own careers developed.

Please also see our case study on the MRC website revamp.

How it turned out


The ICF performed well in our post-launch site survey (for instance, for ‘overall user experience’, 87.3% of users gave it 3 – 5 stars out of 5, with 17.5% giving the maximum of 5 out of 5. n=126).

And its launch had a big impact on the MRC’s twitter profile – spot the launch date:

Twitter pic for ICF 1 - y axis data removed

“It has been a pleasure to work with BV to deliver this aspect of the MRC careers review project. So, a big thank-you to the team. It was a very complex piece of work and the team has done a wonderful job of meeting all our requirements to the timescale required, without sacrificing on quality. There really has been a huge buzz in our community and we’ve received lots of feedback from users via twitter about how great the map is”

Simone Bryan, MRC