Medical Research Council
In some ways, creating a user-focused website is like medical research – we built and then iteratively improved the new MRC website based on evidence which was researched and then tested with their users.
Create a new MRC website that works better for their users, while delivering MRC’s strategic goals.
What we did
We created the infrastructure for all seven UK Research Council websites. We then went on to design, user test and deliver a brand new site for the Medical Research Council.
Take a look for instance at the interactive ‘Our successes’ infographic. This is responsive (optimised for a range of devices from phones to PCs), and it’s readily updatable by our client via the CMS.
Please also see the MRC career framework case study.
How it turned out
We conducted surveys before and after our site relaunch. For “overall user experience” 24% of users had given the previous site either 4 or 5 out of 5, against 60% for our new site.
And along with MRC we’re continuing to user test, iterate and improve the site.
“I joined the organisation as the lead in a challenging CMS implementation and website redevelopment. Binary Vision’s insight and expertise were invaluable in helping me get to grips with the status of the project. Since then I have continued to work with BV on numerous web developments both large and small. I have found them to be very flexible, always willing to help and very knowledgeable about all aspects of digital from strategy to design to testing and support.”