LoveLife

The Communication Goal

To deliver vital safer sex messages to young people; responsibly and without being patronising or dull.

The Approach

• Creation of an exciting brand - LoveLife - with a strong, young visual identity
• Design and creation of the LoveLife web site
• Design and production of a safer sex online game (see PlaySafe on our mirror server), and other interactive components to attract younger web users
• Live online celebrity 'chats' and interviews to support web site launches and updates
• 'Viral' marketing elements
• Implementation of LoveLife brand in 'offline' materials (e.g. T-shirts, million free postcards, etc)

The Result

Excellent usage figures underlined by very positive feedback from DoH market research.

Client Response

"Collaboration with your team was a real pleasure... As to the finished product, this more than met our expectations." Rodney Amis, Health Education Authority

LoveLife was shortlisted for both BIMA and EMMA awards.