AssureID

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View AssureID dramatised case study on mirror site »

Aims and Objectives

PerkinElmer needed to demonstrate AssureID's ability to deliver improved quality assurance and a rapid return on investment across a major global company. Being new when launched, no data existed yet.

Binary Vision designed and created a high-impact dramatised case study showing AssureID working in situ, and its integrated role across a pharmaceutical business (the product’s core client). This case study delivers complex targeted messages to a range of key individuals, while demonstrating the sum benefit across the company.

Outcomes

The programme has been used extensively to demonstrate AssureID's benefits. Since launch, the product has sold very well and is now in use in global pharmaceutical companies.

Binary Vision also created the product brand and the logo – the AssureID 'stamp of approval'.

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