





The website informs potential recruits and their parents about the variety of careers in the RAF and helps to prepare applicants for service life.
The new fully interactive site now features blogs, videos, podcasts, interactive aptitude tests and fitness guides plus an enhanced job search facility.
The improved functionality enables users to browse through categories and look for a specific job, to search based on criteria such as qualifications, starting salary and minimum age, and to do an easy comparison of jobs based on core criteria.
Blogs and podcasts created by new recruits give an exclusive insight into RAF life during the initial training phase.
Interactive video-based scenarios present visitors to the site with real life situations experienced by RAF personnel, for example in the role of an Air Traffic Controller, the user is asked to guide two ailing jets back to safety.
Richard Huthwaite, Head of RAF Marketing, said: "The RAF is a modern, dynamic and exciting organisation in which to work and our aim is to reflect this through the new interactive careers website. By keeping up with the latest online trends such as blogs and podcasting, we can provide potential recruits and their parents with an interesting and honest reflection of life in the RAF."
Jamie Galloway, Director of Digital Media at the COI, says the site is cutting edge communications at its best:
"The site incorporates the latest in content and functionality which is what the target audience of 16 to 24-year-olds demand. The RAF and agencies involved have worked together with COI as a single team, each bringing their own strengths and expertise, to create a unique online experience."
Binary Vision were responsible for the technical infrastructure and site build and – with LIDA – Binary Vision created the concepts for the interactive features. COI Digital Media appointed and managed Binary Vision, LIDA and other agencies on behalf of the RAF.
Following on from the success of RAF Careers and other Binary Vision projects for the RAF (such as Typhoon Quest), the Ministry of Defence selected Binary Vision and our enterprise content management system – Magenta – to operate all of the RAF's numerous web sites.
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