LoveLife is no longer live (since the closure of the HEA) but it's still one of our favourite sites!

The Communication Goal

To deliver vital safer sex messages to young people; responsibly and without being patronising or dull.

The Approach

• Creation of an exciting brand - LoveLife - with a strong, young visual identity
• Design and creation of the LoveLife web site
• Design and production of a safer sex online game (PlaySafe on our mirror server), and other interactive components to attract younger web users
• Live online celebrity 'chats' and interviews to support web site launches and updates
• 'Viral' marketing elements
• Implementation of LoveLife brand in 'offline' materials (e.g. T-shirts, ½ million free postcards, etc)

The Result

Excellent usage figures underlined by very positive feedback from DoH market research.

Client Response

"Collaboration with your team was a real pleasure... As to the finished product, this more than met our expectations." Rodney Amis, Health Education Authority

LoveLife was shortlisted for both BIMA and EMMA awards