The Communication Goal
To create a fully synergistic communications strategy to cover the pre-launch and launch of AstraZeneca's major new asthma therapy – 'Accolate'.
The Approach
- Design and creation of digital brand
- Planning and realisation of an integrated cross-media strategy, comprising:
- 'Kiosk' installation, featuring Gasp! – an interactive "soap" (with a new eight minute episode for each day of the conference) about asthma with live e-voting on the issues and cases raised. Used globally at a series of major medical conferences
- Give-away end user CD-ROM (for sales reps / conference use) comprising Gasp!, an interactive quiz, an expert tutorial on lung sound recognition and 'Accolate' product information
- Interactive modules added to client Intranet and web site
The Result
Integrated and strongly-branded campaign, spearheaded by state-of-the-art digital media
"From the start Binary impressed me by their commitment to firm deadlines and their promises to deliver to time, quality and budget… I would recommend Binary Vision to anybody" Jackie Briggs, Global Communications Manager
Winner: IVCA (International Visual Communication Association) Award
