This case study shows how a successful partnership can lead to the development of a superb training programme – as well as financial rewards for all parties …

Having worked with the Homerton Hospital on filming for the Healthcare Skills eLearning courses, we were approached by the hospital to help them breathe life into their new Code of Behaviour for all staff. This covered essential 'people skills' that all staff need to understand – and put into effect in their everyday work. A key aim was to reduce complaints, many of which – at all healthcare organisations – are the result of simple failures: to communicate properly, or to behave respectfully.

Seeing the importance of this to all NHS organisations , we worked with the Homerton to produce a training programme of broad appeal to all of the UK’s healthcare workers. That’s how ‘Good Attitude’ was born. If you’d like to know more about using Good Attitude in your organisation, please take a look at the Good Attitude web site.

At the Homerton, Good Attitude is being used, as planned, in their staff induction and continuing development programmes. It’s also a key part of their strategy for dealing with complaints ; used on a one-to-one basis to help staff understand the impact of their actions on those around them. And since the introduction of Good Attitude, the number of complaints against the trust has fallen.

“The disc itself is superb; far superior to anything we could have imagined when we went away as a group of senior nurses a year or so ago to look at developing a training video. The quality of production is excellent. The scenarios work really well and, combined with the ease of access the disc provides, will provide an effective and stimulating training tool.

In addition to the finished product, I would like to say what a pleasure it was working with Binary Vision. We felt totally involved the whole way through the project. Your skill and expertise enabled us to realise a vision way beyond our original one. You were clear about what was and wasn’t achievable and how much things would cost us. You stuck to budget and, I have to say, I think we have got incredible value for money.

The filming in the hospital, which could have been hugely disruptive, simply wasn’t. Your crew was professional at all times, unlike some of the staff so realistically portrayed in the DVD!” Guy Young, Director of Nursing and Quality, Homerton Hospital

Now Good Attitude is available for licensing by other hospitals and primary care trusts. It’s proving very popular; in use in dozens of hospitals and trusts right across the UK.

And Good Attitude’s excellence has been independently recognized; it was a finalist in the 2005 HSJ Awards and highly commended in the Association of Healthcare Communicators (AHC) awards.

Good Attitude is a true partnership between Binary Vision and the Homerton; together, we’ve created a training programme better than anything we could have done separately – it’s something we are all very proud of. And now it’s a partnership in the financial sense too. With quarterly payments from Binary Vision to the Homerton , as a result of Good Attitude’s nationwide success.

Not surprising then, that we’re exploring new ideas for partnership training projects with the Homerton. And right now, Binary Vision is helping the hospital develop and deliver key messages to their staff about their new nursing and midwifery strategy, SILK.